While battling stage IV colon cancer at the age of 32, Matt Moore began a passion project to inspire others. He wanted to share the lessons he was learning alongside his wife, Nikki, and infant son, Cullen. As a financial advisor, Matt realized the future he was planning for with his clients was not promised, something he was learning first hand. Slowing down and being in the present was essential in experiencing and appreciating what matters most, connections with those you love. As a giver himself, Matt and his family were learning what it was like to be on the receiving end of kindness, an experience he wanted others to share in. Matt created the Live Moore Challenge to inspire others to engage in acts of kindness and pay it forward within their community. Additionally, Matt and his family chose to take the life they were given and live each day to the fullest. They choose to Live Moore!
After a 16-month battle with cancer, Matt Moore passed away on April 25, 2017. Today, Nikki is a colon cancer advocate and living out Matt’s legacy through his passion project. The Live Moore Company is a lifestyle apparel brand with a mission to inspire others to be present, engage in acts of kindness and to always Live Moore!